I remember reading an earnings report from P&G that shaving razor sales were down drastically due to changing preferences in men’s grooming - More men are growing their beards vs shaving regularly.
Last winter, I decided to grow a full beard just to see how far I can go. To grow a big beard, you need to use certain products to keep it healthy and protect your skin.
I go shopping and there's all kinds of beard care products - oils, washes, moisturizers! Whatever you can think of (and not think of) are all on the shelves. Guess who's selling them? Gillette. They turned their division around to cater to the changing grooming market. Whether you're team beard or team clean-shaven, Gillette is selling to you.
This is impressive, adjusting the business with the times, especially at P&G’s scale. It also reminds me of a casino. The house always wins.
Post 15/30